Most project failures aren’t technical. They’re communication failures that show up as technical problems.
Weekly syncs with a written agenda
We never do a call without a written agenda shared 24 hours in advance. It sounds bureaucratic, but it means every meeting has a purpose and both sides come prepared. Meetings that end with clear next actions are worth having. Everything else is a waste of everyone’s time.
Async by default
We operate on a principle of async-first communication. Slack for quick questions, Loom for walkthroughs, Notion for decisions. Synchronous time is reserved for things that genuinely require it.
Show work early and often
We share work-in-progress constantly — rough wireframes, half-built features, draft copy. Early feedback is cheap. Late feedback is expensive. Clients who see their product evolving in real time are clients who feel in control.
Honest status updates
If something is behind, we say so — before the client asks. Trust is built through transparency, especially when the news isn’t great.
Define success before you start
Before writing a line of code, we align on what “done” means. What does a successful launch look like? What are the KPIs? Ambiguity at the start becomes arguments at the end.